Book Distribution
Strategies
This week we look at the importance of creating multiple points of distribution for your ebook. I think creating a web site of your own -- if for no other reason than establishing a focal point for promotion -- is a necessity. The power of owning your own domain under your own name (such as stevenschneiderman.com) cannot be overlooked. Ace marketer, Rick Beneteau, talks about this in his ebook entitled
Branding You and Breaking the
Bank.
After reading this ebook, I immediately set out to grab my domains, and I use them in marketing myself across the Net all the time.
Once you have secured your domain, you need to develop a web site that focuses on you and your body of work. You need to educate visitors about your background and experience and share compelling details about your ebooks that creates a desire to learn more about you and to purchase your ebooks. This type of web site is frequently referred to as a mini site or micro site. It may or may not be
ecommerce-enabled. The most knowledgeable person on this subject
is Michael
Campbell, author of Nothing But Net. Click'in it Rich, and
Mini Nets.
He recommends creating several such mini sites and cross-linking them to cross promote them, so once a visitor arrives at one of your sites, it is easy for them to click and visit another site. It's like creating your own spider web of web sites, only they are all about you. The longer you can keep prospective buyers in your own web, the better the chance you will be able to sell them something, or leave a lasting impression upon them which will keep bringing them back until they do finally purchase something from you. I have about 50 electronic publishing related domains, all set-up with simple pages, all cross-linked. This has resulted in a high popularity ranking in several search engines such as Yahoo and Google, and creates many sales leads for me. The more leads, the greater opportunity for sales.
Now for many folks who are not web-literate, creating this network of cross-linked web sites is a significant challenge. At
EbookoMatic we realized this, so we created our own network of retail ebook web sites, all cross-linked, and many are genre specific. Presently there are over 20 such sites in our network. When you publish an ebook through our service, your ebook instantly appears available for sale ar various sites within this network.
You learn more about them here.
In addition, all members are given the ability to publish an author interview and a press release on:
Interviews
With Authors
Ebook
Announcer
Every time you publish an ebook on EbookoMatic, you get to list it under two genres. Based upon your genre selection, your ebook may also appear
on any of our genre specific sites. In addition, we rotate titles through a number of other sites.
So either you can create your own network of web sites -- which will require a great deal of time and money -- or you can simply join
EbookoMatic
and let us do it for you instantly and at no additional cost. It's really a
bargain when you consider all of the coverage and visibility you
can receive for one low price.
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Steven
Schneiderman received his B.A./M.A. In Creative Writing,
and taught English at Queens College, The City University
of New York in the early 1980's. His previous poetry and
non-fiction have appeared in numerous small presses across
the country and in American Voices published by Harper
& Row, and has won multiple university awards
including Versatility in Creative Writing and the Most
Promising Poet of the Year (1980 and 1981 respectively)
from the City University of New York.
Steven currently resides in Tulsa, OK with his wife and
two children. He is the creator and founder of EbookoMatic:
The Instant Online Ebook Publisher. |
